📍San Jose, California
About Me
I’m an accomplished creative and strategic marketing professional and solutions seeker with good organizational skills, an operations mindset, and a background in gaming and consumer electronics.
I managed projects from events to marketing campaign programs. I have also created processes to help streamline workflows for my team and partners I’ve worked with. I have five years of Retail and Channel Marketing and Content Operations experience in gaming and consumer electronics from companies such as Nintendo, PlayStation, and Electronic Arts (EA) where a number of notable products I helped develop and produce over-exceeded sales expectations, as well as automated campaign project management tools for my partner teams.
EXPERIENCE
Electronic Arts (EA), Content Operations Manager
2022 – Present
I spear-headed discovery calls with my marketing partners to identify business gaps. I also collaborated with partners to identify and implement scalable solutions within EA’s Franchise Marketing Entertainment and SPORTS teams.
My goal was to find the best content journey solutions to our global partners; one workspaces at a time.
ASUS, Channel Marketing Manager, Systems Business Group
2021 – 2022
After being with the Brand Marketing team for four months, I was given the opportunity to join the Channel Marketing team’s Systems Business Group (SBG) at ASUS. I led all aspects of syndicated new product introduction portfolio with Systems and Open Planform Business Groups and I managed external partners to execute product launches; owned and tracked all of ASUS product SKUs to ensure that content is accurate for each retailer. Over 50+ SKUs per quarter.
PLAYSTATION, Retail Channel Marketing Specialist
2017 – 2020
In the Retail Marketing Team, I supported the Best Buy and Target accounts where I developed and executed 16+ strategic retail and channel go-to-market campaign plans annually for PlayStation products. Products include hardware (PlayStation 4 Slim, Pro, and PlayStation VR), peripherals, and major software titles such as Marvel Spider-Man, God of War, Death Stranding, Ghost of Tsushima, and the highly anticipated The Last of Us Part II.
I collaborated with the Product, Sales teams, and retail merchandisers to produce the new-and-improved PlayStation brand pages on both Best Buy and Target which enhanced customers’ digital experience and brand awareness on The Best Place to Play product portfolio. In 2019, sell-through increased by 32% YoY.
But what I am most proud of was that I led the standardization of asset delivery from the Global Brand Marketing team to Retail Channel Marketing for the creation of ATL PDPs. Asset delivery has shaved turnaround time from 5 business days to 48 hours which caused product pages to go live within 48 hours across retailers.
CLEARSTORY DATA, Marketing Specialist
2015 – 2016
I executed all of ClearStory Data’s events, company-sponsored roundtables, webinars, and speaking seminars. Such events included Strata-Hadoop and Gartner.
I also increased ClearStory’s active engagement by 25% with organic content posts across major social media channels: Twitter, Facebook, and LinkedIn.
NINTENDO OF AMERICA, Retail Marketing Coordinator, 3DS/New 3DS XL
2014 – 2015
I created Point of Purchase (POP) tactics for the Top 5 major retailers, as well as premium items for demos and industry events. The ideation and execution of tactics contributed to several highly anticipated product launches: The Legend of Zelda: Majora’s Mask, The New Nintendo 3DS XL, and amiibo.
ARTIFICIAL MUSCLE, INC. | A BAYER MATERIALSCIENCE COMPANY, Marketing Coordinator
2013 – 2014
As a Marketing Coordinator, I organized ViviTouch’s marketing campaigns and events, and assisted with show plans across the board – CES, Mobile World Congress, E3, and Gamescom.
EDUCATION
San Jose State University – San Jose, CA
Bachelor of Science, Advertising
CERTIFICATIONS
For a list of certifications, please click on my LinkedIn
© Carla-Rae Tan 