Howdy! I’m Carla. Nice to meet you!

📍Mountain View, California

About Me

An accomplished creative and strategic marketing professional with an operational mindset, and a background in gaming and consumer electronics.

I managed projects ranging from events to marketing campaign programs. Four years of Retail and Channel Marketing experience in gaming led me to companies such as Nintendo and PlayStation. As a result, number of notable products over-exceeded sales expectations.


PLAYSTATION, Retail Channel Marketing Specialist

2017 – 2020

In the Retail Marketing Team, I supported the Best Buy and Target accounts where I developed and executed 16+ strategic retail and channel go-to-market campaign plans annually for PlayStation products. Products include hardware (PlayStation 4 Slim, Pro, and PlayStation VR), peripherals, and major software titles such as Marvel Spider-Man, God of War, Death Stranding, Ghost of Tsushima, and the highly anticipated The Last of Us Part II.

I collaborated with the Product, Sales teams, and retail merchandisers to produce the new-and-improved PlayStation brand pages on both Best Buy and Target which enhanced customers’ digital experience and brand awareness on The Best Place to Play product portfolio. In 2019, sell-through increased by 32% YoY.

CLEARSTORY DATA, Marketing Specialist

2015 – 2016

I executed all of ClearStory Data’s events, company-sponsored roundtables, webinars, and speaking seminars. Such events included Strata-Hadoop and Gartner.

I also increased ClearStory’s active engagement by 25% with organic content posts across major social media channels: Twitter, Facebook, and LinkedIn.

NINTENDO OF AMERICA, Retail Marketing Coordinator, 3DS/New 3DS XL (Contract)

2014 – 2015

I created Point of Purchase (POP) tactics for the Top 5 major retailers, as well as premium items for demos and industry events. The ideation and execution of tactics contributed to several highly anticipated product launches: The Legend of Zelda: Majora’s Mask, The New Nintendo 3DS XL, and amiibo.


2013 – 2014

As a Marketing Coordinator, I organized ViviTouch’s marketing campaigns and events, and assisted with show plans across the board – CES, Mobile World Congress, E3, and Gamescom.


San Jose State University – San Jose, CA

Bachelor of Science, Advertising


Google Digital Garage

The Fundamentals of Digital Marketing

January 2021

search previous next tag category expand menu location phone mail time cart zoom edit close