📍San Jose, California
About Me
An accomplished creative and strategic marketing professional and solutions seeker with good organizational skills, an operations mindset, and a background in gaming and consumer electronics.
I managed projects from events to marketing campaign programs. I have also created processes to help streamline workflows for my team and partners I’ve worked with. I have five years of Retail and Channel Marketing experience in gaming and consumer electronics from companies such as Nintendo and PlayStation where a number of notable products I helped develop and produce over-exceeded sales expectations.
EXPERIENCE
Electronic Arts (EA), Content Operations Manager
2022 – Present
Content Operations with Marketing background creating harmonious and streamline campaign workflows for global teams.
Finding the best content journey solutions to our global partners; one workspaces at a time.
ASUS, Channel Marketing Manager, Systems Business Group
2021 – 2022
After being with the Brand Marketing team for four months, I was given the opportunity to join the Channel Marketing team’s Systems Business Group (SBG) at ASUS. I led all aspects of syndicated new product introduction portfolio with Systems and Open Planform Business Groups and I managed external partners to execute product launches; owned and tracked all of ASUS product SKUs to ensure that content is accurate for each retailer. Over 50+ SKUs per quarter.
PLAYSTATION, Retail Channel Marketing Specialist
2017 – 2020
In the Retail Marketing Team, I supported the Best Buy and Target accounts where I developed and executed 16+ strategic retail and channel go-to-market campaign plans annually for PlayStation products. Products include hardware (PlayStation 4 Slim, Pro, and PlayStation VR), peripherals, and major software titles such as Marvel Spider-Man, God of War, Death Stranding, Ghost of Tsushima, and the highly anticipated The Last of Us Part II.
I collaborated with the Product, Sales teams, and retail merchandisers to produce the new-and-improved PlayStation brand pages on both Best Buy and Target which enhanced customers’ digital experience and brand awareness on The Best Place to Play product portfolio. In 2019, sell-through increased by 32% YoY.
But what I am most proud of was that I led the standardization of asset delivery from the Global Brand Marketing team to Retail Channel Marketing for the creation of ATL PDPs. Asset delivery has shaved turnaround time from 5 business days to 48 hours which caused product pages to go live within 48 hours across retailers.
CLEARSTORY DATA, Marketing Specialist
2015 – 2016
I executed all of ClearStory Data’s events, company-sponsored roundtables, webinars, and speaking seminars. Such events included Strata-Hadoop and Gartner.
I also increased ClearStory’s active engagement by 25% with organic content posts across major social media channels: Twitter, Facebook, and LinkedIn.
NINTENDO OF AMERICA, Retail Marketing Coordinator, 3DS/New 3DS XL
2014 – 2015
I created Point of Purchase (POP) tactics for the Top 5 major retailers, as well as premium items for demos and industry events. The ideation and execution of tactics contributed to several highly anticipated product launches: The Legend of Zelda: Majora’s Mask, The New Nintendo 3DS XL, and amiibo.
ARTIFICIAL MUSCLE, INC. | A BAYER MATERIALSCIENCE COMPANY, Marketing Coordinator
2013 – 2014
As a Marketing Coordinator, I organized ViviTouch’s marketing campaigns and events, and assisted with show plans across the board – CES, Mobile World Congress, E3, and Gamescom.
EDUCATION
San Jose State University – San Jose, CA
Bachelor of Science, Advertising
CERTIFICATION
Google Digital Garage
The Fundamentals of Digital Marketing
January 2021
© Carla-Rae Tan 