Since today is #TBT or Throwback Thursday, I thought I should talk a little bit about the Gap ads that has been circulating around my television for the past couple of weeks.
Category: Advertising
Bewitched Larry Tate vs Mad Men Roger Sterling
Advertisers Court Gay Consumers
First, let me say that I hope everyone had a good Pride weekend! As we’ve reached the conclusion of Pride Week last week, I thought I should give my two cents on this article from NPR yesterday.
Marketers and advertisers do not make a lot of ads targeted to the LGBT community. But maybe we should make stride. You can count the number of ads that are targeted to same-sex. Most of them are liquor ads.
Watch Out! It’s Prank-vertising
Look out Guerrilla marketing. There’s a new stunt in town.
In this day and age of social media, the viral will conquer. Sharing videos and posts across all social media platform is the best way to get the marketers message out there, and the interesting it is, the more people will be engaged with it.
Welcome Back to TV, Gap!
Gap’s “Back to Blue” campaign will be returning to TV after a 4 year hiatus. Two ad spots were seen via Gap’s Twitter page last night.
One ad features Billy Joel’s daughter, Alexa Ray Joel, singing “Just The Way You Are” by her father’s 1977 hit classic, and Dhani Harrison, George Harrison’s son of the Beatles with “For You Blue.”
