You’re really thirsty, and you’re dying to have an ice-cold bottle of Coke. You approach the vending machine, placed your money into the slot, and out comes the Coke. By now, you can savor the taste, and how that dark, carbonated drink will not only quench your thirst, but it will also give you a jolt of joy and satisfaction. Looking at the bottle, and ready for that sip, you twist the cap, but nothing happens.
You can’t open the damn Coke!
Watch this video and see what happens. It’s a new Coca-Cola campaign that is designed so that people can start interacting with each other: The Friendly Twist.
It’s a bottle cap that, unless you find the other pair that matches it, can open a Coke. I thought it was a pretty nifty idea. A good conversation starter.