First, let me say that I hope everyone had a good Pride weekend! As we’ve reached the conclusion of Pride Week last week, I thought I should give my two cents on this article from NPR yesterday.
Marketers and advertisers do not make a lot of ads targeted to the LGBT community. But maybe we should make stride. You can count the number of ads that are targeted to same-sex. Most of them are liquor ads.
We live in a world (or at least I hope) that embraces a number of different cultures and people for that matter. We now have many television series that involve LGBTs — Orange Is The New Black, The New Normal, Modern Family, The L Word, Queer As Folk, and many others. I do believe it’s time that we don’t filter these community, and allow them to have an advertisement that they can resonate with.
The market may be competitive and the brands may be traditional in a sense that they may not be ready for something that is “unconventional”, but if we keep looking the other way, how will they become ordinary ads that people see everyday? It doesn’t have to be seen as need to be controversial. It is just an ad.
See more via NPR: Advertisers Come Out Of The Closet, Courting Gay Consumers