Gap’s “Back to Blue” campaign will be returning to TV after a 4 year hiatus. Two ad spots were seen via Gap’s Twitter page last night.
One ad features Billy Joel’s daughter, Alexa Ray Joel, singing “Just The Way You Are” by her father’s 1977 hit classic, and Dhani Harrison, George Harrison’s son of the Beatles with “For You Blue.”
The campaign is said to celebrate “one’s authentic self”. In these spots, two artists singing their parents hits and making it their own. Gap’s campaign has always evoked nostalgia, which is what these spots intended to have.
See more via Mashable: Gap Returns to TV After Four Years
What do you think of Gap’s comeback to TV? See the new Gap ads on tonight’s primetime TV.
See Gap’s YouTube Channel with it’s Back to Blue Campaign.
1 thought on “Welcome Back to TV, Gap!”