Nike: Find Your Greatness – Jogger

This Nike ad that was played during the 2012 London Olympics has gotten mixed reviews. A 200 lbs, 12 year old boy, slowly jogs down an open road.

Some critics found this ad exploitative.

Now why? Because he’s a 200 lbs, 12 year-old kid?

This ad is more inspiring than it is exploitative. It will motivate kids to get off the couch, get out, and move. It will resonate to normal people, as they will be able to see themselves in the jogger. Nike is wise not to use athletes.

For more details about this ad, visit the Today Show, and watch the clip.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s