Goodby, Silverstein & Partners is AdWeek’s Ad of the Day.
It’s an efficient and mostly credible piece of advertising from Goodby, Silverstein & Partners that extends the agency’s slew of youth-oriented messaging over the past year or so for the new Sonic. The soundtrack, Iron & Wine’s “Each Coming Night,” maintains the campaign’s effective use of music to set a Gen-Y-friendly tone.
Targeted to millennial, Goodby clearly understands their young and care-free audience when they created this ad. Five friends stopped in the middle of nowhere, runs to the lake as they strip down without a worry in the world, only returning to the car and finding out that the driver left his keys locked inside. Not to worry though, because Chevy Sonic’s new mobile phone app allowed him to unlock his car as a backup remote.