Scratch and sniff’s in magazines, decoders on cereal boxes, etc. An advertising agency in Sao Paolo and Budweiser partnered with Black Eyed Peas frontman Will.I.Am to create a vinyl ad that you can bring and be enjoyed at your parties — granted that the party you’re going to has a vinyl player or a dj. The Hipster movement is taking over the mainstream and what’s old before are now new again, including vinyl record players. This was actually done in the 70s when playable page-size vinyl was packaged inside music magazines quite often.

Nice move for Budweiser for bringing it back.