Budweiser – Magazine Ad You Can Play

Scratch and sniff’s in magazines, decoders on cereal boxes, etc. An advertising agency in Sao Paolo and Budweiser partnered with Black Eyed Peas frontman Will.I.Am to create a vinyl ad that you can bring and be enjoyed at your parties — granted that the party you’re going to has a vinyl player or a dj. The Hipster movement is taking over the mainstream and what’s old before are now new again, including vinyl record players. This was actually done in the 70s when playable page-size vinyl was packaged inside music magazines quite often.

Nice move for Budweiser for bringing it back.

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