I’ve been reading a lot of creative ad campaigns coming from Sao Paolo, Brazil, and this is one among many of them!
AGE Isobar recognized the dilemma that people tend to chew or gnaw on their pencils when they’re concentrating or in deep thought. May it be while taking tests, writing on journals, or trying to get an idea. So Gang Chewing Gum and AGE Isobar replaced the eraser ends of pencils with gum, ergo…chewable pencils.
The question is…can they just remove the gum from the pencil?
Could this be turned into a major product? Novelty, maybe?