This goes to show how the simplest of all ideas can make something big. Don’t under-estimate silly ideas — because in the end, it may bite you back in the ass.

Take this idea from State Of The Obvious. Just a simple idea (consumerism and brand conscious) with the use of type  and everyday items, and turn them into  marketing magic. The products are simple and the idea is unique.

They explain that these designs are the result of consumerism in our current society: “With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, we felt an overwhelming desire to challenge what has become ‘The Norm’.”

Read more at Design Milk.