Ad Spotlight: “Imported From Detroit”

Super Bowl weekend is over, and the Packers take the cheese. Or the trophy, or the title of Champs…whatever you want to say. But I don’t really want to talk about the game right now. I was a little disappointed with some of the ads that took part in this event. Only a handful of ads were good, while some — well, I don’t even know what to say.

The Doritos ads and Bud light ads, all in Super Bowl fun, were just the same as always…they never fail. Roseanne was no Betty White from Snickers last year.

Among all the ads that we saw, the one I liked most and would like to talk about is the Chrysler’s “Imported From Detroit” spot. Have you seen it? Did you hear it? That was just some amazing copy! The visuals! The tone of the ad made you believe the power of where these motorized vehicles (cars) were born. It has heart. The two-minute spot reflected the power of American luxury. It told you a story. Mix that with Eminem ala 8 Mile, with the theme song going on…it just made you believe. I’m sure the creatives who pitched that ad are doing some major high-fives when they finally saw it on TV. It is no New York, No Chicago, No Las Vegas….or Oz. It is Motor City!

Detroit, I’m sure you’re all getting choked up when you saw this ad. Be proud of it!

Nice job to the ad agency who did this! I have to do a thorough research before I put the real agency who created this.

In contrast, it was kind of like that Google Super Bowl ad from last year, “Parisian Love,” which I also loved, by the way. It was heartfelt and it gets to you.

If you can remember a Super Bowl ad from a year ago or even years ago and you can still talk about it…you’ve made a successful ad.

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