So much for health, eh? POM Wonderful has been falsely advertising its product to the public and now the Federal Trade Commission has filed a lawsuit against them to end false health claims (Wall Street Journal). The alleged advertisement claims that POM Wonderful helps prevent prostate cancer, cardiac disease, and erectile dysfunction.
The FCC lawsuit names POM Wonderful’s owners, Lynda Resnick and Stewart Resnick, citing an appearance on the popular Martha Stewart television show by Mrs. Resnick in which she touted her juice as deflecting prostate cancer, advising men to drink eight ounces of the juice daily, noted the Journal.
FTC hopes that POM Wonderful will change all of the print and website ads and is also requesting the Food and Drug Administration (FDA) to approve any future ads made by POM Wonderful’s agency.
Along with other fruits, pomegranate has its health benefits. But there is no known fact that it can solely prevent certain diseases as it was advertised. In my standpoint, didn’t their ad agency know that this is illegal? You can’t make a claim that is not true! Advertising has the potential to persuade a great number of people through print ads, TV commercial, radio, etc., and I can’t fathom how POM Wonderful got away with this. I wonder how many people believed these claims are true and ended up disappointed in the end? Put a discretion label or something! Don’t make a false claim factual, especially when it comes to health!